I’ll help you understand the brand you have and define the brand you want. We’ll use fresh insights to develop a clear brand idea and messages. The process will conclude with practical steps you can take immediately to implement your brand idea.
Learn about my process.
I’ll help you evaluate your current name, weigh the pros and cons of a name change, and—when necessary—develop a new stand-out name using an inclusive and participatory process. I’ve helped with names for organizations, buildings, programs, capital campaigns, major donor societies, events, and more.
See more about naming.
A retainer arrangement is right for nonprofit executives interested in ongoing advice on branding, messaging, and communications.
See more about my retainer program.
"Nancy has been an invaluable addition to our team and we hope to work with her on key strategic communications projects to come. She brings deep strategy chops alongside the tactical knowledge to help teams dig in and get things done. She makes whatever she touches better, from brand and identity work to message creation and writing to communications coaching and team design."
“The branding work that we have completed with Nancy’s help has been essential. To articulate and translate our strategic direction—especially for donors—is the critically important role that the branding work played. Nancy brought creativity, great listening skills and great synthesizing skills. It was also helpful to have a fresh, external voice at the table with us. Nancy wasn’t afraid to push us and challenge us. The impact of her work will be significant.”
“This process was exactly what I was looking for. Our goal was to reduce the confusion caused by our sub-brands and increase engagement. Nancy really picked up on the essence of what we’re about and helped us understand how to communicate that clearly. We now have a clear set of goals to take forward. I also really appreciated Nancy’s facilitation style—she did an excellent job of honoring what everybody in the room was saying and making it a positive experience for everyone.”
“We are very pleased with the work Nancy has done on our messaging. The sessions she led were very positive and productive and we were all very impressed with her facilitation skills. With Nancy’s help, we were able to accomplish a lot in a very short time!”
“Nancy has assisted Aeon, a nonprofit owner, manager, and developer of affordable housing, over the past five years on a variety of different projects - from changing our name and identity to overall strategic planning and business growth. Nancy has a knack for bringing many stakeholders together for advice and input, so everyone feels a part of the process. In addition, Nancy keeps the process moving along and is excellent at developing a realistic timeline and adhering to it. Nancy is able to provide a valuable outside perspective, while understanding the history and culture of an organization.”
"Nancy’s work on our name and brand has been extremely valuable. The process she designed and implemented for us was thoughtful and thorough and it proceeded just as planned. It was truly inclusive, which was important to us as a large, multi-faceted organization. With Nancy’s insight and guidance, we have created a unified, powerful story that will help increase our organization's visibility and revenue."
“Nancy helped us focus and refine our organizational strategy and brand. With her help, our board and staff clarified our organization’s core identity and unique offering. Nancy helped us identify what made us different from other organizations and how to express this difference to everyone who comes in contact with our brand. Our newly defined focus prompted us to revise our mission and vision statements as well. Our identity and direction have never been more clear.”
“Nancy helped me crystallize very complex issues into strategic and compelling statements. The process and work product were insightful and transformative for the organization, and will be of great value to the board and staff moving forward.”
