Naming

Moving ahead with a name change is often a difficult step, even when a name isn’t working.

I help organizations:

  • Evaluate their current name
  • Weigh the pros and cons of a name change
  • Help an existing name work better
  • Engage staff and board in name development
  • Evaluate name possibilities
  • Navigate trademark investigation
  • Select a name
  • Implement and launch a new name