My services

Brand refinement

I’ll help you understand the brand you have and define the brand you want. We’ll use fresh insights to develop a clear brand idea and messages. The process will conclude with practical steps you can take immediately to implement your brand idea.

Learn about my process.

Name development

I’ll help you evaluate your current name, weigh the pros and cons of a name change, and—when necessary—develop a new stand-out name using an inclusive and participatory process. I’ve helped with names for organizations, buildings, programs, capital campaigns, major donor societies, events, and more.

See more about naming.


When you need to find the right words, I can help.

See more about messaging.


A retainer arrangement is right for nonprofit executives interested in ongoing advice on branding, messaging, and communications.

See more about my retainer program.