How would you answer the following questions for your organization? If you answer “no” to two or more, your organization may benefit from my brand refinement process.
- Can employees and board members easily express why your organization matters?
- Do you know who you are trying to reach and why?
- Do you know how your organization is perceived?
- Does your brand experience feel cohesive and distinctive?
- Do you know how your organization differs from others with overlapping missions?
- Do you understand the emotions, values, and beliefs of the people you’re trying to reach?
- Do you know whether your messages are effective?
- Are your logo and other elements of your visual identity right for who you are and where you’re going?