Does your brand need help?

How would you answer the following questions for your organization? If you answer “no” to two or more, your organization may benefit from my brand refinement process.

  • Can employees and board members easily express why your organization matters?
  • Do you know who you are trying to reach and why?
  • Do you know how your organization is perceived?
  • Does your brand experience feel cohesive and distinctive?
  • Do you know how your organization differs from others with overlapping missions?
  • Do you understand the emotions, values, and beliefs of the people you’re trying to reach?
  • Do you know whether your messages are effective?
  • Are your logo and other elements of your visual identity right for who you are and where you’re going?